With or without the Call To Action (CTA) section?

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Can You Guess Which Test Won?

With or without the Call To Action (CTA) section?

With CTA section

optimizely-version_a-with_cta

Without CTA section

optimizely-version_b-without_cta

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Difference Between Versions:

Version A – With CTA section featured in content box at page bottom
Version B – Exact same page but without the content box CTA section

Key Performance Indicator (KPI):

Form submissions

Test Goal:

Increase the number of prospects clicking through to the demo form page

Traffic Source:

All traffic

Audience:

Experimenters and prospects interested in reading customer success stories

Organization:

Optimizely: experimentation platform

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