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Can You Guess Which Test Won?

With or without the free shipping notification?

Free Shipping Offer
alive_cor-version_a-smClick here to enlarge
No Free Shipping Offer
alive_cor-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Notification stating "FREE SHIPPING IN THE US" posted in red on the top right corner of the homepage Version B – No free shipping offer

Key Performance Indicator (KPI):

Transactions/traffic conversions, Revenue, and Revenue Per Visitor (RPV)

Test Goal:

Determine if offering free shipping increases sales

Traffic Source:

All traffic, segmented by US-based audiences only

Audience:

Online shoppers

Organization:

AliveCor: Medical device company that produces state-of-the-art heart rhythm monitoring products for individuals and cardiologists

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

alivecor-logo-300x157

Test Run On:

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