Results: With or without the free shipping notification?

With or without the free shipping notification?

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Difference Between Versions:

Version A – Notification stating “FREE SHIPPING IN THE US” posted in red on the top right corner of the homepage
Version B – No free shipping offer


Key Performance Indicator (KPI): 

Transactions/traffic conversions, Revenue, and Revenue Per Visitor (RPV)


Test Goal:

Determine if offering free shipping increases sales

 

Traffic Source:

All traffic, segmented by US-based audiences only

 

Audience: 

Online shoppers

 

Organization: 

AliveCor: Medical device company that produces state-of-the-art heart rhythm monitoring products for individuals and cardiologists

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Test Run For

Alivecor

Test Run On

OmniConvert

Test Run By

OmniConvert

WINNING VERSION

A

Poll Results - The Best Guesses:

With or without the free shipping notification?

  • Version A
  • Version B
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Offering free shipping was the way to go!

Offering free shipping had an enormous impact on conversions. Read on to learn more. . .


Test Details & Background:

Does offering free shipping really make a difference?

That was the question OmniConvert, the eCommerce CRO optimization agency and platform, set-out to test for their client, AliveCor, an innovative AI-powered medical device company that produces heart rhythm monitoring products for individuals and cardiologists.

Looking to increase sales of AliveCor’s heart rhythm monitors, the testing team wondered about the effect of putting a free shipping notification on the site’s homepage.


 

Poll Results - The Best Guesses:

With or without the free shipping notification?

  • Version A
  • Version B
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