Version A – Notification stating "FREE SHIPPING IN THE US" posted in red on the top right corner of the homepage Version B – No free shipping offer
Key Performance Indicator (KPI):
Transactions/traffic conversions, Revenue, and Revenue Per Visitor (RPV)
Test Goal:
Determine if offering free shipping increases sales
Traffic Source:
All traffic, segmented by US-based audiences only
Audience:
Online shoppers
Organization:
AliveCor: Medical device company that produces state-of-the-art heart rhythm monitoring products for individuals and cardiologists
