Results: With or Without the Get It By Notification?

With "Get It By" Notification

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Without "Get It By" Notificaiton

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With or Without the Get It By Notification?

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Difference Between Versions:

Version A – With “Get It By” notification; shown directly below subtotal
Version B – Without “Get It By” notification


Key Performance Indicator (KPI): 

Completed orders


Test Goal:

Increase shoe sales

 

Traffic Source: 

All

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Test Run For

Helm

Test Run By

Get It By

Test Run On

Google Optimize

WINNING VERSION

A

Poll Results - The Best Guesses:

With or Without the Get It By Notification?

  • Version A
  • Version B
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Background & Test Details:

Get It By is an eCommerce solutions provider that helps online retailers display product shipping information to increase buyer trust. Through a javascript pixel, retailers can show shoppers expected delivery dates for products, personalized to the shopper’s location.

The notification looks like this:

notification

Working with the stylish men’s boot retailer, Helm, the testing team wanted to know if they could increase shoe sales by adding the “Get It By” notification on the cart page.


Hypothesis:

The team suspected showing the Get It By shipping information would lift sales for two reasons:

  1. Displaying shipping information would help shoppers feel assured the product would arrive in a timely fashion.
  2. Showing the timer, with the shipping cutoff time, would prompt shopper to immediately place their order, to ensure meeting the delivery deadline.

However, the team acknowledged, showing the Get It By shipping information could have no effect at all. Or, worse yet, could create hesitation and lower conversions.

So, decided to put it all to the test.

 

Poll Results - The Best Guesses:

With or Without the Get It By Notification?

  • Version A
  • Version B
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