With or without the animated hand icon?

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Can You Guess Which Test Won?

With or without the hand icon?

With hand icon below product image section

version_a-with_hand_icon

Without hand icon below product image section

version_b-without_hand_icon

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Difference Between Versions:

Version A – Small, black animated hand icon just below product image section. Clicking the hand opened a product selection section
Version B – Very similar format but without the animated hand icon. Shoppers accessed the product selection section by scrolling to the end of the page

Key Performance Indicator (KPI):

Cart drawer opens, add-to-cart conversions, purchases

Test Goal:

Determine if adding a hand icon prompted interaction, improving mobile conversion rates

Traffic Source:

All mobile traffic

Audience:

Shoppers interested in purchasing high-end luxury fashion apparel

Organization:

Alexander McQueen: Luxury fashion retailer

This week’s Featured Test is brought to you by:

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