Version A – Mobile hero section with hero image and click-to-call phone number in bolded text Version B – Radically redesigned: without hero image instead replaced by a click-to-call button
Key Performance Indicator (KPI):
Quote requests
Test Goal:
Increase the number of visitors clicking the phone number or button to request a quote
Traffic Source:
Paid and social
Audience:
Users from Northern California interested in auto, home, or renters' insurance
