Should you include icons on your CTA buttons?

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Can You Guess Which Test Won?

With or without the icons on the CTA buttons?

With icons

swapalease_version_a-sm

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Without icons

swapalease_version_b-sm

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Difference Between Versions:

Version A – CTA buttons with icons, formatted in a square 2*2 grid
Version B – CTA buttons without icons, formatted with 4 vertical rectangles

Key Performance Indicator (KPI):

Leads

Test Goal:

Get more customers clicking on the CTA buttons to become leads

Traffic Source:

All mobile traffic

Audience:

Mobile visitors interested in swapping their auto lease

Organization:

Swapalease: Online vehicle lease marketplace

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