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Can You Guess Which Test Won?

With or without the image in the checkout form?

With image in checkout
ticketmaster-version_a-with_image-smClick here to enlarge
Without image in checkout
ticketmaster-version_b-without_image-smClick here to enlarge

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Difference Between Versions:

Version A – Checkout page with image in the event insurance section of the page
Version B – Exact same checkout page but without the image in the event insurance section

 

Key Performance Indicator (KPI):

Event insurance purchases, completed ticket orders

Test Goal:

Increase sales of event insurance, but most importantly, lift the number of completed ticket orders

Traffic Source:

All traffic: direct, search, referral, organic, paid, affiliate, social, and existing email list

Audience:

European shoppers purchasing concert tickets

Organization:

Ticketmaster: event tickets provider

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

ticketmaster-logo

Test Run On:

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