With or without the hero image?

Can You Guess Which Test Won?

With or without the image? Which format worked best?

With added image in hero section

Without image in hero section

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Difference Between Versions:

Version A – Hero section with image displayed about "Shop Now" button
Version B – Exact same hero section but without the image displayed above the button

Key Performance Indicator (KPI):

Clickthrough Rates (CTRs) to product pages

Test Goal:

Increase CTRs and product sales

Traffic Source:

Direct, search, referral, organic, and paid

Audience:

Users interested in Intel's gaming products

Organization:

Intel - multi-national tech corporation

With or without the image? Which format worked best?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With or without the image? Which format worked best?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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