Should you use or lose a "limited edition" banner

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Can You Guess Which Test Won?

With or without the "Limited Edition" callout?

With "Limited Edition" banner

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Without "Limited Edition" banner

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Difference Between Versions:

Version A – Product Display Page (PDP) with a yellow "Limited Edition" banner on select items
Version B – Exact same page but without the banner

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Increase ARPU and percentage of limited edition items sold

Traffic Source:

All traffic

Audience:

Shoppers interested in undergarment products

Organization:

Snocks: undergarment retailer

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