Should you use or lose a "limited edition" banner

🎉Be Part of the Best in Test Awards! 🎉 Find out more

🏆 Best in Test Awards 2026 🏆 | Win prizes for your experiments | June 10 · 11 AM ET | Register and enter your tests today | More info

guess_the_test-white-green

Can You Guess Which Test Won?

With or without the "Limited Edition" callout?

With "Limited Edition" banner

drip_agency-version-a-with_banner-sm

Without "Limited Edition" banner

drip_agency-version-b-without_banner-sm

Get access to see results

Difference Between Versions:

Version A – Product Display Page (PDP) with a yellow "Limited Edition" banner on select items
Version B – Exact same page but without the banner

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Increase ARPU and percentage of limited edition items sold

Traffic Source:

All traffic

Audience:

Shoppers interested in undergarment products

Organization:

Snocks: undergarment retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Special Offer