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Can You Guess Which Test Won?

With or without the "Limited Edition" callout?

With "Limited Edition" banner
drip_agency-version-a-with_banner-sm
Without "Limited Edition" banner
drip_agency-version-b-without_banner-sm

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Difference Between Versions:

Version A Product Display Page (PDP) with a yellow "Limited Edition" banner on select items
Version BExact same page but without the banner

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Increase ARPU and percentage of limited edition items sold

Traffic Source:

All traffic

Audience:

Shoppers interested in undergarment products

Organization:

Snocks: undergarment retailer

This week’s Featured Test is brought to you by:

Test Run By:

drip_agency-logo

Test Run For:

snocks_logo

Test Run On:

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