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Can You Guess Which Test Won?

With or without the live chat button?

With "Live Chat" button in top header
extra_storage_space-live_chat-version_a-smClick here to enlarge
Without "Live Chat" button in top header, just phone number
extra_storage_space-live_chat-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – With "Live Chat" button in top header Version B – Without "Live Chat" button in header, phone number only

Key Performance Indicator (KPI):

Chats initiated, Completed orders

Test Goal:

Increase completed purchases

Traffic Source:

All traffic

Audience:

Customers interested in renting a storage locker

Organization:

Extra Space Storage- American self-storage company

This week’s Featured Test is brought to you by:

Test Run By and For:

extra_space-storage

Test Run On:

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