Results: With or without the live chat button?

With "Live Chat" button in top header

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Without "Live Chat" button in top header, just phone number

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With or without the live chat button?

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Difference Between Versions:

Version A – With “Live Chat” button in top header
Version B – Without “Live Chat” button in header, phone number only


Key Performance Indicator (KPI): 

Chats initiated, Completed orders


Test Goal:

Increase completed purchases

 

Traffic Source:

All traffic

 

Audience: 

Customers interested in renting a storage locker

 

Organization: 

Extra Space Storage- American self-storage company

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Test Run By and For

Extra Space Storage

Test Run On

Adobe Target

WINNING VERSION

A

Poll Results - The Best Guesses:

With or without the live chat button?

  • Version A
  • Version B
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WITH the “Live Chat” button won!

Read on to learn more. . .


Test Details & Background:

Extra Space Storage, the American self-storage company, conducted this creative chat button test in-house, on their own site.

The goal was to determine if featuring a chat button up front and centre, in the top navigational menu, would increase chats with customer service representatives.

Additionally, the testing team wanted to know if more chats would result in higher sales of storage lockers.


 

 

Poll Results - The Best Guesses:

With or without the live chat button?

  • Version A
  • Version B
Loading ... Loading ...
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Test Run By and For

Extra Space Storage

Test Run On

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