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Can You Guess Which Test Won?

With or without the member exclusive offer?

With "Member Exclusive Offer" banner
sabon-with_member_exclusive_offer-smClick here to enlarge
Without "Member Exclusive Offer" banner
sabon-without_member_exclusive_offer-smClick here to enlarge

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Difference Between Versions:

Version A – With bottom blue "Member Exclusive Offer" banner
Version B – Without "Member Exclusive Offer" banner

Key Performance Indicator (KPI):

Membership sign-ups, existing member logins, revenue

Test Goal:

Increase the number of members signing-up, logging in, and purchasing products

Traffic Source:

All desktop and mobile users

Audience:

New and returning visitors shopping beauty products

Organization:

Sabon: luxury bath and body products retailer

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

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