With or without the navigation category buttons?

🎉Be Part of the Best in Test Awards! 🎉 Find out more

🏆 Best in Test Awards 2026 🏆 | Win prizes for your experiments | June 10 · 11 AM ET | Register and enter your tests today | More info

guess_the_test-white-green

Can You Guess Which Test Won?

With or without the navigation category buttons?

With nav category buttons

version_a-with_nav_category_buttons

Without nav category buttons

version_b-without nav_category_homepage_buttons

Get access to see results

Difference Between Versions:

Version A – Homepage with added dynamically updating navigational category buttons directly under the "Recommended For You" section
Version B – Exact same homepage design but without the navigational category buttons

Key Performance Indicator (KPI):

Add-to-cart rate, Revenue Per Visitor (RPV), Average Order Value (AOV)

Test Goal:

Improve product discovery, conversion rate, and revenue per visit

Traffic Source:

All mobile visitors

Audience:

Shoppers interested in purchasing jewelery items

Organization:

Signet Jewelers: jewlery retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Special Offer