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Can You Guess Which Test Won?

With or without the newsletter sign-up overlay?

No overlay. Sign-up only in footer
version_a-smClick here to enlarge
Sign-up overlay
version_b-smClick here to enlarge

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Difference Between Versions:

Version A – No overlay; newsletter sign-up option appeared only at page bottom, in the footer. Note view shows only the footer section, formatted on a mobile device Version B – With overlay; newsletter sign-up overlay appeared to returning visitors after five seconds on site

Key Performance Indicator (KPI):

Newsletter sign-ups, bookings

Test Goal:

Increase newsletter sign-ups without disrupting booking conversions

Traffic Source:

All traffic sources; mobile device users


Mobile visitors exploring travel getaway deals


Butlins: UK holiday travel booking site

This week’s Featured Test is brought to you by:

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