Version A – Checkout page with next day delivery message and countdown timer Version B – Exact same checkout page but without the next day delivery section
Key Performance Indicator (KPI):
Transactions
Test Goal:
Increase the number of shoppers checking out and making a product purchase
Traffic Source:
All traffic
Audience:
UK and Irish shoppers interested in buying car parts
Organization:
GSF Car Parts: Large British Isles car part supplier
