With or without a next day deliver timer?

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With or without the next day delivery timer?

With delivery date info

version_a-with_next_day_delivery_timer

Without delivery date info

version_b-without_next_day_delivery_timer

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Difference Between Versions:

Version A – Checkout page with next day delivery message and countdown timer
Version B – Exact same checkout page but without the next day delivery section

Key Performance Indicator (KPI):

Transactions

Test Goal:

Increase the number of shoppers checking out and making a product purchase

Traffic Source:

All traffic

Audience:

UK and Irish shoppers interested in buying car parts

Organization:

GSF Car Parts: Large British Isles car part supplier

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