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Can You Guess Which Test Won?

With or without the next day delivery timer?

With delivery date info
version_a-with_next_day_delivery_timer
Without delivery date info
version_b-without_next_day_delivery_timer

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Difference Between Versions:

Version A Checkout page with next day delivery message and countdown timer
Version B Exact same checkout page but without the next day delivery section

Key Performance Indicator (KPI):

Transactions

Test Goal:

Increase the number of shoppers checking out and making a product purchase

Traffic Source:

All traffic

Audience:

UK and Irish shoppers interested in buying car parts

Organization:

GSF Car Parts: Large British Isles car part supplier

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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