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Can You Guess Which Test Won?

With or without the padlock icon?

"Secure Checkout" with padlock icon
version_a-sm-secure_checkoutClick here to enlarge
"Checkout" without padlock icon
version_b-sm-checkoutClick here to enlarge

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Difference Between Versions:

Version ACall to Action (CTA) Button stating "SECURE CHECKOUT" with a padlock icon
Version B Simpler, shorter CTA button stating "CHECKOUT" without an icon

Key Performance Indicator (KPI):

Completed transactions

Test Goal:

Increase number of shoppers checking out and purchasing products

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Shoppers at an online retail store

Organization:

Anonymous eCommerce retailer

This week’s Featured Test is brought to you by:

Test Run By:

Tillison-Consulting-logo-profile

Test Run On:

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