With or without the personalized app experience?

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Can You Guess Which Test Won?

With or without the personalized app experience?

Personalized app experience

olx-version_a-personalized_app_experience

Generic app experience

olx-version_b-generic_app_experience

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Difference Between Versions:

Version A – Personalized app experience. Imagery and copy updated based on the time of day
Version B – Generic app experience. Imagery and copy didn't change based on the time of day

Key Performance Indicator (KPI):

App download rates

Test Goal:

Determine if a more personalized experience with imagery and copy that matches the time of day increases app downloads

Traffic Source:

Mobile visitors in Romania

Audience:

Romanian shoppers interested in classified ads

Organization:

OLX.ro - Romania's local online classifieds marketplace

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