With or without the personalized email experience?

Can You Guess Which Test Won?

With or without the personalized car imagery in email?

Car image personalized to the user’s vehicle

Car image not personalized to the user’s vehicle

version_b-not_personalized_email_creative

Difference Between Versions:

Version A – Email campaign with the vehicle image personalized to the make and model the user drives
Version B – Exact same email campaign, but the vehicle wasn't personalized to the car the user drives

Key Performance Indicator (KPI):

Clickthrough rate (CTR) and quote starts

Test Goal:

Determine if a more personalized email experience increases insurance quotes

Traffic Source:

All visitors of an existing mailing list

Audience:

Car owners interested in auto insurance

Organization:

Anonymous

This week’s Featured Test is brought to you by:

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With or without the personalized car imagery in email?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

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With or without the personalized car imagery in email?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

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Organization:

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