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Can You Guess Which Test Won?

With or without the personalized text?

Personalized email, preview text
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Generic email message, preview text
wwf-version_b-smClick here to enlarge

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Difference Between Versions:

Version AEmail preview text that was personalized, based on the reader's name and U.S. state
Version B – Similar email preview text, but was not personalized

Key Performance Indicator (KPI):

Donations/opens

Test Goal:

Increase email open and donation rates

Traffic Source:

Existing email list

Audience:

US-based, existing email list of users who weren't yet members

Organization:

World Wildlife Fund (WWF): the world's leading wilderness conversation organization

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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