With or without the price drop notification

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Can You Guess Which Test Won?

With or without the price drop notification?

With price drop notification

alinc_version_a-with_price_drop_notificaiton

Without price drop notification

alinc-version_b-without_price_drop_notification

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Difference Between Versions:

Version A –Price drop notification featured as a small green dollar icon. When clicked, it allowed users to submit their email to be notified of future price drops
Version B –Identical design but without the price-drop notification icon and functionality

Key Performance Indicator (KPI):

Add-to-cart conversions

Test Goal:

Determine if removing the price drop notification helped or hindered conversions

Traffic Source:

Direct, organic, paid search

Audience:

Shoppers interested in purchasing IT solutions and parts

Organization:

Alinc: IT solutions and parts retailer

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