With or without the quick selector option? - GuessTheTest

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Can You Guess Which Test Won?

With or without the quick selector option?

With quick selector

with-de_nieuwe_zaak-version_a-sm

Without quick selector

without-de_nieuwe_zaak-version_b-sm

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Difference Between Versions:

Version A – With "quick selector" shopping basket icon; hovering over icon brought up size selector options and add to basket button Version B – Without "quick selector" button; clicking on product image brought shopper to a separate page with size selector and add to basket button

Key Performance Indicator (KPI):

Transactions, Average Order Value (AOV)

Test Goal:

Determine if adding a "quick selector" option increases product purchases

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, and existing email list - On desktop only

Audience:

Dutch customers, mostly female, primarily aged 35-44 years

Organization:

Steps - Popular Dutch women's fashion retailer

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