With or without the pop-up?

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Can You Guess Which Test Won?

With or without the reservation confirmation pop-up?

With the reservation confirmation pop-up

extra_space_storage-version_a-with_pop-up

Without the pop-up

extra_space_storage-without_pop-up

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Difference Between Versions:

Version A – With the reservation confirmation pop-up
Version B – Without the reservation confirmation pop-up

Key Performance Indicator (KPI):

Move-in rates

Test Goal:

Determine if adding a reservation confirmation pop-up would help improve move-in rates

Traffic Source:

All traffic

Audience:

U.S. shoppers interested in purchasing a storage locker

Organization:

Extra Space Storage - US-based self-storage facilities operator

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