Should you use or lose the price savings badge?

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Can You Guess Which Test Won?

Without or with the explicit savings amount?

Without explicit savings amount near price

version_a-wickey-without_price_savings_badge

With explicit price savings amount near price

version_b-wickey-with_price_savings_badge

Get access to see results

Difference Between Versions:

Version A – Displayed the original and discounted prices, requiring shoppers to mentally calculate the amount they were saving
Version B – Added a "You save: $500" badge beside the sale price, making savings instantly obvious to shoppers

Key Performance Indicator (KPI):

Add to cart rate

Test Goal:

Determine whether adding an explicit savings badge helps or harms conversions

Traffic Source:

All traffic

Audience:

Shoppers looking for playground sets

Organization:

Wickey: children's outdoor play equipment retailer

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