With or without the search bar on the mobile product page?

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Can You Guess Which Test Won?

With or without the search bar on mobile?

With search bar

morgan-version_a-with_search

Without search bar

morgan-version_b-without_search

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Difference Between Versions:

Version A – With search bar on mobile Product Display Page (PDP)
Version B – Without search bar on mobile PDP

Key Performance Indicator (KPI):

Add to cart conversions

Test Goal:

Increase the number of shoppers adding to cart and making purchases

Traffic Source:

All traffic

Audience:

Primarily French shoppers interested in fashion-forward apparel

Organization:

Morgandettoi: French fashion retailer

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