With or without the search section on the checkout page?

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Can You Guess Which Test Won?

With or without the search section on the checkout page?

With search section

skis-with_shipping_section-version_a

Without search section

skis-version_b-without_search_section

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Difference Between Versions:

Version A – With search section on checkout page
Version B – Without search section on checkout page

Key Performance Indicator (KPI):

Checkout completions

Test Goal:

Increase the number of shoppers making purchases

Traffic Source:

Direct, organic, and paid search

Audience:

Shoppers interested in purchasing winter sports equipment

Organization:

Skis.com: Sports equipment retailer

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