guess_the_test-white-green
Member Login
guess_the_test-white-green
Can You Guess Which Test Won?

With or without the secondary CTA button?

Two CTA buttons in auto financing section
capital_one-version-a-smClick here to enlarge
One CTA button in auto financing section
capital_one-version-b-smClick here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version ATwo CTA buttons in the same auto financing product offer box
Version B One CTA in the auto financing product offer box

Key Performance Indicator (KPI):

Button clicks, pre-qualification application submissions

Test Goal:

Determine which CTA button format works best to increase application submissions

Traffic Source:

All visitors: direct, organic, search, referral, paid, affiliate, and social traffic

Audience:

Prospects interested in automobile financing

Organization:

Capital One: the financial services provider

This week’s Featured Test is brought to you by:

Test Run By and For:

capital_one-logo

Test Run On:

eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram