Should use one or more Call To Action (CTA) buttons?

Can You Guess Which Test Won?

With or without the secondary CTA button?

Two CTA buttons in auto financing section

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One CTA button in auto financing section

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Difference Between Versions:

Version A – Two CTA buttons in the same auto financing product offer box
Version B – One CTA in the auto financing product offer box

Key Performance Indicator (KPI):

Button clicks, pre-qualification application submissions

Test Goal:

Determine which CTA button format works best to increase application submissions

Traffic Source:

All visitors: direct, organic, search, referral, paid, affiliate, and social traffic

Audience:

Prospects interested in automobile financing

Organization:

Capital One: the financial services provider

With or without the secondary CTA button?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

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Test Run On:

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With or without the secondary CTA button?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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