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Can You Guess Which Test Won?

With or without the secondary CTA button?

Two CTA buttons in auto financing section
capital_one-version-a-smClick here to enlarge
One CTA button in auto financing section
capital_one-version-b-smClick here to enlarge

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Difference Between Versions:

Version ATwo CTA buttons in the same auto financing product offer box
Version B One CTA in the auto financing product offer box

Key Performance Indicator (KPI):

Button clicks, pre-qualification application submissions

Test Goal:

Determine which CTA button format works best to increase application submissions

Traffic Source:

All visitors: direct, organic, search, referral, paid, affiliate, and social traffic


Prospects interested in automobile financing


Capital One: the financial services provider

This week’s Featured Test is brought to you by:

Test Run By and For:


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