With the goal of increasing application submissions, the team tested whether adding a second “Get Pre Qualified” Call To Action (CTA) button, in addition to the existing "Learn More" CTA would help or hinder conversions.
The kicker was both CTAs were stacked directly on top of each other in the same "Auto Financing" box.
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To increase opens and clicks, should your subject line copy be specific or emphasize benefit? Take your best guess on this email subject line A/B test to find out. Then, apply the findings to optimize your own email marketing success.
Should you include or leave off the extra zeros on the price tag? When it comes to pricing psychology, what works best? Take your best guess on the A/B test to see which test won. Then, apply the findings to optimizing your own pricing pages on your website.
WINNING VERSION A Test Details: The international wilderness preservation organization, World Wildlife Fund (WWF), conducted this elephant emoji test to increase campaign donations. Background: As a non-profit organization, one effective way for W ...