Results: With Or Without The Shop The Look Option?

Shop The Look option added

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With Or Without The Shop The Look Option?

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Difference Between Versions:

Version A – Shop The Look option added below the main image on the product detail page

Version B –  No Shop The Look option below the main image on the product detail page

Key Performance Indicator (KPI): 

Cart Visits, Checkout Visits, Sales, Revenue per visitor, (RPV), Products per visitor

Test Goal:

To increase completed shopping purchases and revenue

Traffic Source: 

Organic, referral and paid

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This week’s Featured Test is brought to you by:

Test Run By

Conversion Fanatics

Test Run On




Winner: Version A.

Conversion Fanatics, an established CRO and A/B testing agency – and Premium Partner of — ran this inventive image test for a retail client, using Convert’s testing platform.

The Conversion Fanatics testing team found adding the Shop The Look option had an incredible impact all the way down the funnel.

Compared to the version without the added image, adding the Shop The Look option increased:

  • Cart Visits 15%
  • Checkout Visits 30%
  • Sales 29%
  • Revenue per visitor (RPV) 28%
  • Products per visitor 22.99%

Results achieved 97% confidence.

Why did the adding the "Shop The Look" option perform so well?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

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