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Can You Guess Which Test Won?

With Or Without The Shop The Look Option?

Shop The Look option added
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No Shop The Look option
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Difference Between Versions:

Version A Shop The Look option added below the main image on the product detail page Version B –  No Shop The Look option below the main image on the product detail page

Key Performance Indicator (KPI):

Cart Visits, Checkout Visits, Sales, Revenue per visitor (RPV), Products per visitor

Test Goal:

To increase completed shopping purchases and revenue

Traffic Source:

Organic, referral, paid

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

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