With Or Without The Shop The Look Option?

Can You Guess Which Test Won?

With Or Without The Shop The Look Option?

Shop The Look option added

No Shop The Look option

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Difference Between Versions:

Version A – Shop The Look option added below the main image on the product detail page Version B – No Shop The Look option below the main image on the product detail page

Key Performance Indicator (KPI):

Cart Visits, Checkout Visits, Sales, Revenue per visitor (RPV), Products per visitor

Test Goal:

To increase completed shopping purchases and revenue

Traffic Source:

Organic, referral, paid

With Or Without The Shop The Look Option?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With Or Without The Shop The Look Option?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

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