Results: With Or Without The Shop The Look Option?

Shop The Look option added

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With Or Without The Shop The Look Option?

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Difference Between Versions:

Version A Shop The Look option added below the main image on the product detail page

Version B –  No Shop The Look option below the main image on the product detail page


Key Performance Indicator (KPI): 

Cart Visits, Checkout Visits, Sales, Revenue per visitor (RPV), Products per visitor


Test Goal:

To increase completed shopping purchases and revenue

 

Traffic Source:

Organic, referral, paid

 

Audience: 

 

Organization: 

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Test Run By

Conversion Fanatics

Test Run On

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WINNING VERSION

A

Poll Results - The Best Guesses:

With Or Without The Shop The Look Option?

  • Version A
  • Version B
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Test Details:

Conversion Fanatics are a team of talented CRO and A/B testing specialists, fanatical about increasing client conversion rates.

Always looking for unique ways to move the needle, they ran this incredible image test for a retail client.


Background & Testing Goal:

After analyzing Hot Jar heat mapping views and assessing analytics data, the team deduced their client’s Average Order Value (AOV) had great room for improvement.

Looking for a novel way to get visitors spending more money, the team wanted to test something beyond simply adding a “Recommended Products” plugin, seen on so many other retail sites.

The clever crew wondered if adding a Shop The Look option, directly under the “add to bag” Call To Action (CTA) would increase customer purchases.


 

 

Poll Results - The Best Guesses:

With Or Without The Shop The Look Option?

  • Version A
  • Version B
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Alexander Johnson
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Great resource! Thanks for the insight. I always seem to pick incorrectly lol

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