Difference Between Versions:
Version A – Shop The Look option added below the main image on the product detail page
Version B – No Shop The Look option below the main image on the product detail page
Key Performance Indicator (KPI):
Cart Visits, Checkout Visits, Sales, Revenue per visitor, (RPV), Products per visitor
To increase completed shopping purchases and revenue
Organic, referral and paid
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This week’s Featured Test is brought to you by:
Winner: Version A.
The Conversion Fanatics testing team found adding the Shop The Look option had an incredible impact all the way down the funnel.
Compared to the version without the added image, adding the Shop The Look option increased:
- Cart Visits 15%
- Checkout Visits 30%
- Sales 29%
- Revenue per visitor (RPV) 28%
- Products per visitor 22.99%
Results achieved 97% confidence.
Why did the adding the "Shop The Look" option perform so well?
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