With or without the social proof bubble?

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Can You Guess Which Test Won?

With or without the social proof bubble?

With social proof section

version_a-with_social_proof

Without social proof section

version_b-snocks-without_social_proof

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Difference Between Versions:

Version A – Product Display Page (PDP) with social proof bubble section
Version B – Exact same page but without the social proof section

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Increase the number of shoppers making high-value purchases

Traffic Source:

All traffic

Audience:

German shoppers, evenly split between male and females

Organization:

Snocks: undergarment apparel company

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