Should you use a step-by-step indicator in the checkout?

🎉Be Part of the Best in Test Awards! 🎉 Find out more

guess_the_test-white-green

Can You Guess Which Test Won?

With or without the steps in the checkout?

With step-by-step progress bar

version_a-with_steps_in_the_checkout

Without step-by-step progress bar (nav menu instead)

version_b-without_steps_in_the_checkout

Get access to see results

Difference Between Versions:

Version A – Step-by-step checkout bar progress indicator on top of checkout pages
Version B – No step-by-step progress bar; nav menu instead

Key Performance Indicator (KPI):

Add-to-cart conversions, traveller conversions, flights booked

Test Goal:

Increase number of shoppers getting through the checkout and making a purchase

Traffic Source:

All desktop traffic

Audience:

Shoppers interested in booking a flight

Organization:

TravelStart: discount flight and travel retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Special Offer