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Can You Guess Which Test Won?

With or without the sticky "add to cart" button?

With sticky "add to cart" button
ATTACHMENT DETAILS miss_etam-version_a-sm.png August 21, 2019 574 KB 450 by 325 pixels Edit Image Delete Permanently Alt Text Describe the purpose of the image (opens in a new tab). Leave empty if the image is purely decorative.
Without sticky "add to cart" button
miss_etam-version-b-lg

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Difference Between Versions:

Version A – With sticky "add to cart" button Version B – Without sticky "add to cart" button Note, original images were in dutch. The button text has been translated in the screenshots provided

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Increase the number of shoppers completing a purchase

Traffic Source:

Mobile visitors from direct, search, referral, organic, paid, affiliate, social, and existing email list

Audience:

Mostly females visitors between 25-34 years of age, but also a large group of customers in the 55-64 age range

Organization:

Miss Etam - a popular Dutch women's fashion retailer

This week’s Featured Test is brought to you by:

Test Run By:

die-nieuwe-zaak-logo

Test Run For:

miss_etam-logo

Test Run On:

Visual Website Optimizer
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