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Can You Guess Which Test Won?

With or without the sticky buy button?

Without sticky, scrolling button
Click here to enlarge
With sticky button
tommy_hilfiger_version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Mobile order page without “sticky” navigation; buy button appeared only below the fold
Version B – Mobile order page with “sticky” navigation that moved as visitors scrolled down the page

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Get more customers clicking on the buttons to complete the order and increase sales

Traffic Source:

All mobile traffic, including paid and direct traffic as well as visitors from an existing email list

Audience:

Dutch mobile visitors interested in purchasing fashionable clothing

Organization:

Tommy Hilfiger: Popular clothing brand

This week’s Featured Test is brought to you by:

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