Version A – Long-form landing page with an interactive testimonial slider bar and Facebook social sharing widget placed in between the fixed testimonials and product information sections Version B – Exact same landing page but without the interactive social sharing elements. Featured a static testimonial section immediately followed by detailed product information
Key Performance Indicator (KPI):
Orders place, Revenue Per Visitor (RPV)
Test Goal:
Determine if adding an interactive slider and social sharing widget would increase engagement leading to higher sales
Traffic Source:
Direct, search, referral, organic, affiliate, existing email list
Audience:
Primarily educated, high-income women in the U.S., aged 55+
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