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Can You Guess Which Test Won?

With or without the testimonials slider?

With interactive testimonials slider
barton-version_a-sm
Static testimonials without slider
barton-version_b-sm

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Difference Between Versions:

Version A – Long-form landing page with an interactive testimonial slider bar and Facebook social sharing widget placed in between the fixed testimonials and product information sections
Version B – Exact same landing page but without the interactive social sharing elements. Featured a static testimonial section immediately followed by detailed product information

Key Performance Indicator (KPI):

Orders place, Revenue Per Visitor (RPV)

Test Goal:

Determine if adding an interactive slider and social sharing widget would increase engagement leading to higher sales

Traffic Source:

Direct, search, referral, organic, affiliate, existing email list

Audience:

Primarily educated, high-income women in the U.S., aged 55+

Organization:

Wholetones: healing frequency music

This week’s Featured Test is brought to you by:

Test Run By:

barton-publishing

Test Run For:

wholetones_music_logo

Test Run On:

optimizely-logo
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