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Can You Guess Which Test Won?

With or without the testimonials slider?

With interactive testimonials slider
barton-version_a-smClick here to enlarge
Static testimonials without slider
barton-version_b-smClick here to enlarge

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Difference Between Versions:

Version ALong-form landing page with an interactive testimonial slider bar and Facebook social sharing widget placed in between the fixed testimonials and product information sections
Version BExact same landing page but without the interactive social sharing elements. Featured a static testimonial section immediately followed by detailed product information

Key Performance Indicator (KPI):

Orders place, Revenue Per Visitor (RPV)

Test Goal:

Determine if adding an interactive slider and social sharing widget would increase engagement leading to higher sales

Traffic Source:

Direct, search, referral, organic, affiliate, existing email list

Audience:

Primarily educated, high-income women in the U.S., aged 55+

Organization:

Wholetones: healing frequency music

This week’s Featured Test is brought to you by:

Test Run By:

barton-publishing

Test Run For:

wholetones_music_logo

Test Run On:

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linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram