Should you include or remove extra details and elements on the product page?

Can You Guess Which Test Won?

With or without the top product display banner?

With top-placed product display banner

sweetwater-version_a-with_guitar_gallery-sm

Without top-placed product display banner

sweetwater-version_b-without_guitar_gallery-sm

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Difference Between Versions:

Version A – With a large top-placed product display banner above the featured item on the product detail page
Version B –Without the top-placed product display banner on the product detail page

Key Performance Indicator (KPI):

Engagement measured by unique views of guitar product detail pages, Average Order Value (AOV), and purchases of guitars

Test Goal:

Increase engagement by encouraging users to view and compare products in more detail to make a more informed purchase decision

Traffic Source:

All traffic

Audience:

Online shoppers interested in purchasing a guitar

Organization:

Sweetwater: America’s largest music retailer

With or without the top product display banner?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With or without the top product display banner?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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