With or without the trust badges?

Can You Guess Which Test Won?

With or without the trust badges?

With TrustedSite badges across all pages on the website

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Without TrustedSite badges on any pages across the website

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Difference Between Versions:

Version A –With TrustedSite trust badges across all pages on the website
Version B – Without TrustedSite trust badges on any pages across the website

Key Performance Indicator (KPI):

Add to cart rate, purchases

Test Goal:

Increase the number of shoppers adding to cart and going on to make a purchase

Traffic Source:

Social, direct, paid, and search

Audience:

Shoppers interested in ordering customized art prints during a 2021 Valentine’s Day promotion; 90% new users

Organization:

Amourprints: custom canvas creation and art prints retailer