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Can You Guess Which Test Won?

With or without the trust badges?

With TrustedSite badges across all pages on the website
trusted_site-version_a-smClick here to enlarge
Without TrustedSite badges on any pages across the website
Click here to enlarge

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Difference Between Versions:

Version AWith TrustedSite trust badges across all pages on the website
Version B Without TrustedSite trust badges on any pages across the website

Key Performance Indicator (KPI):

Add to cart rate, purchases

Test Goal:

Increase the number of shoppers adding to cart and going on to make a purchase

Traffic Source:

Social, direct, paid, and search

Audience:

Shoppers interested in ordering customized art prints during a 2021 Valentine’s Day promotion; 90% new users

Organization:

Amourprints: custom canvas creation and art prints retailer

This week’s Featured Test is brought to you by:

Test Run By:

prismfly-logo

Test Run For:

armourprints_logo

Test Run On:

trustedsite_logo
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