With or without the trust rating

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Can You Guess Which Test Won?

With or without the trust rating?

With Feefo trust rating

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Without Feefo trust rating

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Difference Between Versions:

Version A –With Feefo trust rating badge at page bottom
Version B – Without Feefo trust rating badge at page bottom

Key Performance Indicator (KPI):

Bookings, revenue

Test Goal:

Increase the number of travellers booking a flight

Traffic Source:

All

Audience:

Shoppers interested in travel bookings

Organization:

Flight retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On: