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Can You Guess Which Test Won?

With or without the video thumbnails in the product photos section?

With video icon thumbnail added in product view section
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Without video in the product view section
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Difference Between Versions:

Version A – With video icon thumbnail in product view section Version B – Without video icon thumbnail in product view section; video displayed further down on product page

Key Performance Indicator (KPI):

Video clicks/video interaction

Test Goal:

Increase the number of users adding items to their carts

Traffic Source:

Direct, search, referral, organic, social, and paid


Local Australian audience on desktop devices, only


Officeworks: Australia’s largest stationary supplier

This week’s Featured Test is brought to you by:

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Test Run On:

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