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Can You Guess Which Test Won?

With or without the visible form?

With visible form
optimizely-with_form-version_a-smClick here to enlarge
Without visible form
optimizely-without_form-version_b-smClick here to enlarge

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Difference Between Versions:

Version A Homepage with a visible form placed at page bottom
Version B Exact same homepage, but without the form at page bottom. The form was only accessible by clicking the Call To Action (CTA) button in the top navigation

Key Performance Indicator (KPI):

Form completions

Test Goal:

Increase the number of informed visitors completing the demo request form

Traffic Source:

All traffic

Audience:

Experimenters interested in getting a demo of the Optimizely platform

Organization:

Optimizely: experimentation platform

This week’s Featured Test is brought to you by:

Test Run By and For:

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Test Run On:

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