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Can You Guess Which Test Won?

With or without the zeros in the price tag?

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Difference Between Versions:

Version AWith zeros after the dollar amount ($98.00)
Version B Without zeros after the dollar amount ($98)

Key Performance Indicator (KPI):

Orders

Test Goal:

Increase clothings sales

Traffic Source:

All: direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Online clothing shoppers

Organization:

An anonymous fashion brand

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

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