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Can You Guess Which Test Won?

With the happy or serious expression?

Image of a "happy" captain smiling
happy_captain-smClick here to enlarge
Image of a serious captain with sunglasses
Click here to enlarge

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Difference Between Versions:

Version AImage of a "happy captain" smiling without sunglasses
Version B Image of a "serious captain" wearing sunglasses

Key Performance Indicator (KPI):

Membership sign-up conversions and Revenue Per Visitor (RPV)

Test Goal:

Increase membership sales

Traffic Source:

All traffic


Boaters interested in obtaining boating membership benefits


Boat US: the nation's largest recreational boating advocacy, services and safety group

This week’s Featured Test is brought to you by:

Test Run By and For:


Test Run On:

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