guess_the_test-white-green
Member Login
guess_the_test-white-green
Can You Guess Which Test Won?

With the happy or serious expression?

Image of a "happy" captain smiling
happy_captain-smClick here to enlarge
Image of a serious captain with sunglasses
Click here to enlarge

Loading ... Loading ...

Difference Between Versions:

Version AImage of a "happy captain" smiling without sunglasses
Version B Image of a "serious captain" wearing sunglasses

Key Performance Indicator (KPI):

Membership sign-up conversions and Revenue Per Visitor (RPV)

Test Goal:

Increase membership sales

Traffic Source:

All traffic

Audience:

Boaters interested in obtaining boating membership benefits

Organization:

Boat US: the nation's largest recreational boating advocacy, services and safety group

This week’s Featured Test is brought to you by:

Test Run By and For:

boat-owners-association-of-the-united-states-boatus-logo

Test Run On:

Visual Website Optimizer
eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram