With or without Apple Pay on the product page?

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Can You Guess Which Test Won?

Without or with Apple Pay on the product page?

Without the Apple Pay option

version_a-loop_earplugs-without_apple_pay

With the Apple Pay option

version_b-loop_earplugs-with_apple_pay

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Difference Between Versions:

Version A – Without the Apple Pay option on the product page
Version B –With the Apple Pay option on the product page

Key Performance Indicator (KPI):

Purchases

Test Goal:

Determine if adding an Apple Payment option on the Product Detail Page (PDP) would increase purchases

Traffic Source:

All mobile traffic

Audience:

Mobile shoppers interested in purchasing ear plugs

Organization:

Loop Earplugs: premium ear plug retailer

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