Without or with the added, formatted text?

🎉Be Part of the Best in Test Awards! 🎉 Find out more

🏆 Best in Test Awards 2026 🏆 | Win prizes for your experiments | June 10 · 11 AM ET | Register and enter your tests today | More info

guess_the_test-white-green

Can You Guess Which Test Won?

Without or with the added, formatted text?

Basic guarantee

version_a-basic_guarantee

Reformatted guarantee

version_b-reformatted_guarantee

Get access to see results

Difference Between Versions:

Version A – Product page with basic guarantees
Version B – Product page with guarantees in bolded text with additional copy

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Determine if bolding and adding more text to the guarantee would help or hurt conversions

Traffic Source:

All mobile traffic

Audience:

Australian shoppers interested in a fizzy water subscription service

Organization:

Fizzy water subscription service

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

Special Offer