Version A – Product detail page without secondary child link under Call To Action (CTA) button Version B – Same product detail page but with secondary child link under CTA button
Key Performance Indicator (KPI):
Button clicks, Revenue Per Visitor (RPV), Revenue Per Returning Visitor (RPVr), Average Order Value (AOV)
Test Goal:
Increase computer purchases
Traffic Source:
All desktop visitors: direct, organic, search, referral, paid, affiliate, social traffic and an existing email list
Audience:
Shoppers interested in purchasing a new computer
Organization:
Dell: the IT solutions provider
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