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Can You Guess Which Test Won?

Without or with the CTA buttons in the search results?

Without CTA buttons
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With CTA buttons
with_buttons-version_b-smClick here to enlarge

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Difference Between Versions:

Version AWithout Call To Action (CTA) buttons in "Boxed Text" search results listing
Version B With CTA buttons in "Boxed Text" search results listing

Key Performance Indicator (KPI):

Order rate, Revenue Per Visitor (RPV)

Test Goal:

Increase the number of online gamers upgrading their account or subscribing to access complete "Boxed Text" content

Traffic Source:

All

Audience:

Online games and Game Masters (GMs) interested in fantasy role-playing games

Organization:

dScryb: Resource for "Boxed Text" role-playing game narratives

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

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Test Run On:

Visual Website Optimizer
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