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Can You Guess Which Test Won?

Without or with the guest checkout button?

No guest checkout option
mvmt-version_a-sm
Defaulted to guest checkout option
mvmt-version_b-sm

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Difference Between Versions:

Version ACart page with account registration options/sign-up shown in-line with cart. No guest checkout option
Version B Similar cart page with but sign-up shown in-line with cart. Defaulted to guest checkout option

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV), Revenue, Emails captured

Test Goal:

Determine which checkout format facilitated more conversions: with or without the guest checkout option

Traffic Source:

Direct, search, referral, organic, paid, affiliate, social, existing email list

Audience:

Shoppers interested in purchasing discount, luxury watches. Located in the U.S., primarily within the 25-45 age range

Organization:

MVMT: Watch retailer selling high-quality watches at discount prices

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

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Test Run On:

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