Without or with the add-on option?

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Can You Guess Which Test Won?

Without or with the add-on option?

Without add-on

without_add-on_version_a

With add-on

with_add-on-version_b

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Difference Between Versions:

Version A – Add to cart page without add-on option
Version B – Add to cart flow with option to add-on a personalized carrying case

Key Performance Indicator (KPI):

Conversion rate, add to cart conversions, revenue

Test Goal:

Increase the number of shoppers adding on a personalized carrying case

Traffic Source:

All mobile traffic

Audience:

Shoppers interested in purchasing earbuds

Organization:

Loop earplugs: high-fidelity earplugs

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