Should you hide or show the price total?

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Can You Guess Which Test Won?

Without or with the price total?

Without price total

version_a-without_price_total

With price total

with_price_total-sm

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Difference Between Versions:

Version A – Product page without price total in "ADD TO CART" section
Version B – Product page with price total in the section

Key Performance Indicator (KPI):

Add to cart conversions

Test Goal:

Increase add to cart conversions and subsequent product purchases

Traffic Source:

All traffic

Audience:

B2B prospects

Organization:

Anonymous: B2B supplier

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