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Result: Without or with the price total?
With price total

WINNING VERSION

B

With the price total cashed in as the big winner. Read on to learn more. . .

Background & Test Details:

Testing and optimization specialist, Vishal Vishwakarma, ran this promising pricing test for an anonymous B2B client.

After conducting a data-driven analysis, the testing team saw that customers were hesitating at checkout because they couldn't see the final price.

With this insight, they wondered if tweaking the checkout flow to display the price total would increase add-to-cart conversions.


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Poll Results - The Best Guesses:

Without or with the price total?

  • B (79%, 317 Votes)
  • A (21%, 84 Votes)

Total Voters: 401

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This weekโ€™s Featured Test is brought to you by:

Test Run By:

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Test Run On:

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This weekโ€™s Featured Test is brought to you by:

Test Run By:

vishal_logo

Test Run On:

convert_experiences-logo
Meet the GuessTheTest Founder
Deborah O'Malley, MS.sc.
deborah_omalley-headshot-1-776x776 Deborah O'Malley, M.Sc. is a top A/B testing influencer and recognized as a leading women Conversion Rate Optimization (CRO) specialist. She founded GuessTheTest to connect experimenters interested in CRO and testing with helpful, fun, gamified A/B tests that inspire and validate testing ideas.
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