When is optimal to display your product prices?

Can You Guess Which Test Won?

Without or with the product price displayed upfront?

Without prices displayed

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With prices displayed upfront

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Difference Between Versions:

Version A – Email offer promoting different stationary products. No product prices shown
Version B – Similar email offer but with prices shown.

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) and Orders

Test Goal:

Increase online stationary product sales

Traffic Source:

Existing email list

Audience:

Previous customers who had purchased stationary products

Organization:

TTS: Educational and stationary supplies company

Without or with the product price displayed upfront?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Without or with the product price displayed upfront?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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