Without or with the search box on the listing page?

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Can You Guess Which Test Won?

Without or with the search listings box?

Without search box on listings page

plf-version_a-without_search

With search box on listings page

plf-version_b-with_search_box

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Difference Between Versions:

Version A – Without a search box on the listings page
Version B – With a search box on the listing page

Key Performance Indicator (KPI):

Conversion rate, including: use the keyword search form, request information on listings, access the listings detail page, bounce rate, number of pages viewed, email alert creation, listings added to favorites, revisit rate

Test Goal:

Determine if the version with or without the search box on the listings page wins

Traffic Source:

All traffic across desktop and mobile

Audience:

Users interested in finding luxury real estate

Organization:

Proprietes Le Figaro (PLF): Luxury European property listing site for purchases, rentals, and vacations

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